Hi,
My name is Rachel, from Elemental Communications http://www.elementalcomms.co.uk. We are currently working on behalf of adidas for the online PR for the new updated adidas_1 shoe.
I read your previous post about the adidas Intelligent Shoe, and thought you would be interested to hear that the World’s First Intelligent Shoe has just got smarter.
To read more about the adidas_1, intelligence level 1.1 shoe visit http://www.adidas-1.com
If you would like to see what the new and smarter shoe can do, you can view the clip at http://www.snipurl.com/adidasclip
For press visit http://www.press.adidas.com
Kind Regards,
Rachel Hawkes
Account Director
Elemental Communications
http://www.elementalcomms.co.uk
adidas_1@elementalcomms.co.uk
Browsing articles from "March, 2005"
Minute-charge battery
While waiting for long-lasting batteries, Toshiba announced the next best thing: A battery capable of charing itself to 80% of full capacity in just 60 seconds. Also, the battery will lose only 1% of it’s capacity after 1000 charging cycles.
Great stuff, but I’m still waiting for wireless electricity…
1 Comment
Delicious USB Memory Sticks
A Japanese company called Solid Alliance markets a range of USB memory sticks called FoodDisk. The idea is something that, I think, they can only invent in Japan: the memory sticks look like Japanese food items, like sushi rolls or fried shrimp. How about a shrimp with a 128 Mb memory? "Oh no, wait, that’s not real sushi… Damn it, you ate my documents! Spit it out!"
The World’s First Intelligent Shoe
The Adidas-1 running-shoe features a microprocrssor capable of performing 5 million caluclations / second. The magnetic sensor monitors changes in weight, pace and surface type 1.000 times / sec and a tiny motor adjusts the heel cushion to an ideal level.
Beleieved to retailt at about 190€, this pair of shoes is a must for all sports-enthusiastic geeks (if there are any).
As usually technology has it’s drawbacks: Now you need to replace the batteries for your shoes every 100th running-hour.
1 Comment
Flash Film Festival SF 2005 finalists
Finalists for the Flash Film Festival SF 2005 were just announced. I’ve not had the time to go through all of the finalists, but be sure to check out Type Drawing if you have lot’s of spare time;)
Application
Interactive Church Music Player, Moonfruit , Slideroll, Userplane Webchat
Art
Abnormal Behavior Child, Funnel, How They Sleep, Promenade the Puzzle
Cartoon
Amazing Life, Animated Classics, Candy Venery, Prowlies at the River
Commerce
Adidas Y-3, Muzak, Nike: Genealogy of Speed, Shop Composition
Educational
LifeSwitch, Nanoreisen, SparkTop, The Weather Classroom
Experimental
LIBEROnline, Osman Dinc, Thomas Glyn, Ze Frank
Game
ContiBackFour, A Murder of Scarecrows, RSVP, Spy Academy
Motion Graphics
Baaiit, Crooked Video, The iCorn Project, Microsoft Realizing Potential
Navigation
GH Kim Photography, JC The Store, MoMA: Tall Buildings, Nick Georghiou Photography
Original Sound
Bacardi Freestyle Contest, Johnny Hollow, Range, The Scarlet Letter
Story
The Bird, The Mouse and The Sausage, Bossa Astoria, Eyes on the War, The Price of Freedom
Technical Merit
BBC News: US Elections Map, IKEA Pax Wardrobe Planner, Ingris TMS, Road Runner
3D
Brute Force Experience, Combo, Ingreme, Nordic Xmas Tournament
Typography
Barracks Stove, Bubble, Type Drawing, Type Is Art
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