The World’s First Intelligent Shoe
The Adidas-1 running-shoe features a microprocrssor capable of performing 5 million caluclations / second. The magnetic sensor monitors changes in weight, pace and surface type 1.000 times / sec and a tiny motor adjusts the heel cushion to an ideal level.
Beleieved to retailt at about 190€, this pair of shoes is a must for all sports-enthusiastic geeks (if there are any).
As usually technology has it’s drawbacks: Now you need to replace the batteries for your shoes every 100th running-hour.






Hi,
My name is Rachel, from Elemental Communications http://www.elementalcomms.co.uk. We are currently working on behalf of adidas for the online PR for the new updated adidas_1 shoe.
I read your previous post about the adidas Intelligent Shoe, and thought you would be interested to hear that the World’s First Intelligent Shoe has just got smarter.
To read more about the adidas_1, intelligence level 1.1 shoe visit http://www.adidas-1.com
If you would like to see what the new and smarter shoe can do, you can view the clip at http://www.snipurl.com/adidasclip
For press visit http://www.press.adidas.com
Kind Regards,
Rachel Hawkes
Account Director
Elemental Communications
http://www.elementalcomms.co.uk
adidas_1@elementalcomms.co.uk