Flash version penetration

I’ve always thought the flash penetration statistics over at Macromedia were a little too optimistic. Although we’ve created quite many campaigns targeted at young people – who probably upgrade their Flash Players quickly – we’ve never seen penetration reach the numbers mentioned on Macromedia’s site.

Up until recently, we’ve developed for Flash 6. Looking at some of our campaigns in March, our statistics tell us that only 88% were able to see Flash 6 content. Compared to the 97,7% mentioned on Macromedias site for the penetration in Europe, the difference is too big.

And I would not blame Finland. Compared to, say, Germany or France, users here are technologically far ahead. We have faster computers, more Internet users (% population), faster connections, and we dominate in the adaption rate of Firefox.

Maybe the MM statistics are just wrong a little too optimistic compared to a real-word situation, or maybe the Finnish Linux users are to blame;)

5 Comments

• 
  John Dowdell October 1, 2005 at 18:01

  It’s definitely possible for samples to differ. The NPD/MediaMetrix study uses members of their regular web-based consumer focus groups. The audience for a particular website may or may not match these general consumer norms.
  jd/mm

  Reply
• 
  Tuomas Artman October 2, 2005 at 12:40

  Sure, it’s very much possible that samples differ. But I can say for certain that when we combine all statistics for all of our campaigns and websites, we’re getting close to 50% of all finnish internet-enabled habitants. And still we see only a little under 90% of penetration for Flash Player 6.

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